Perceptions and Motivations Around Cleaning in America

Have your thoughts and actions surrounding cleanliness changed in the past 12 months? Probably yes. You're not alone.
People are wondering:

• Which cleaners are most effective for sanitizing and disinfecting?
• Are any natural cleaning products effective but also pet safe?
• What are the best non-toxic cleaners today?

In this article, you'll learn about products, attitudes and messaging that can help answer these questions.
Cleaning has been transformed. It's not just a task, it's become a protocol, a method, a mission across every industry sector. 
The importance of a properly cleaned home or workplace has escalated to new levels.

How Our Thinking Has Changed

What we think about cleaning has changed. It's evolved from being a chore to being a mandatory part of our day. Heck, it's happening throughout the whole day. From hand-washing to disinfecting high touch surfaces, it's all day, every day.
These behaviors have become permanent for many. When that happens, perceptions shift.

Survey says...

According to a new survey conducted on behalf of the American Cleaning Institute (ACI), 70% of Americans view cleaning as a way to ensure the health and safety of themselves and their families, compared to only 30% of respondents who view cleaning as just a chore.

Americans cited the primary motivation to clean was to disinfect and kill germs , a significant shift from 2018 when only 7% of Americans reported cleaning as a way to prevent the spread of germs and illness.
To respond to this transformational thinking, the ACI has launched a new campaign called Cleaning is CaringTM.  This campaign is a public service announcement communicating the value of cleaning.

Cleaning Across Generations

How does Gen Z compare to Baby Boomers in terms of cleaning behaviors and products preferences?
Brand ambassador, Shelley Webb of Intentional Caregiver, breaks down the differences amongst the generations . During this age of COVID-19, she wants products that sanitize. As a participant in Good Housekeeping's "Discover Cleaning: Inside and Out Summit", Shelley confirmed that vinegar does not sanitize.

During COVID-19, Cleaning Industry Leaders: Product Safety, Efficacy & Transparency

Good Housekeeping and the American Cleaning Institute partnered up for a virtual event,Discover Cleaning Summit. Cleaning manufacturers, journalists, retailers and anyone with an interest in cleaning joined this meaningful discussion.  Science and industry experts, the media, trends forecasters, retailers and more discussed the science of cleaning products, resources for ingredient information, misconceptions surrounding fragrance, and the world of “cleanfluencing”. 

 If you're in need of escalating your janitorial program at your workplace, school, or office, contact System4 IPS. You'll receive a free customized proposal to suit your exact needs and requirements. Join our growing list of satisfied clients.